Hair Passion is a new generation of permanent hair color. For the first time using our new generation color pigment technology, we have been able to achieve colors that have not been possible before, such as our Light Intense Ash Brown. 

These new pigments, along with our specially formulated Boosters, allow us to achieve permanent results for today’s fashion-conscious clients. With their Keratin-Infused systems, our Hair Passion color ensures that the hair is left restructured and in optimum condition